We help Product Leaders build AI Native product teams.

More Faster. Make Better Decisions. Deliver Bigger Impact.
What others are saying about us

"We're seeing 20% productivity gains. But the bigger transformation has been in how our product team works."

Brian Fugere, CPO, CentralSquare

"AI hasn't just made my team faster, it's changed how we make decisions and deliver value."

Daniel Valik, Head of Product, Cisco

"Mustafa helped us level up our entire product team. Our quality is better, and we move faster."

Logan Drew, SVP Product, CMG Financial

"Working directly with an AI expert on our product team helped the changes actually stick."

Nydia Boswell, VP of Product, symplr

"My team just went through the AI Bootcamp together. We very quickly leveled up our skills. If you want to unlock AI, go to Echo Point."

Mel Stuckenberg, Eng. Director, APS

"Mustafa's approach is practical, and you can put it to use right away. It's a great way to transform how your team uses AI."

Phil Ahad, CPO, Toluna

"Mustafa's playbook helped us put AI into practice immediately. It’s real ideas with real productivity gains."

Katie Kahl, CPO, iPipeline

"If you're serious about transforming how your product team works with AI, talk to Mustafa."

Lucinda Newcomb, CPO, WW

Using AI is not the same as being AI Native

Most product teams use AI, but the way they work has not changed

  • Adoption is uneven, most use it for simple tasks
  • Existing workflows have not changed
  • Business impact falls short of expectations

95% of product teams are not yet AI Native, Echo Point 2025 Benchmark Study

AI Native product teams work differently

AI isn't just a tool. It's how the team works, thinks, and makes decisions.

  • Every PM uses AI daily across the product lifecycle
  • Core product workflows are redesigned around AI
  • Success is measured by business outcomes, not AI adoption
Our Capabilities

Build AI Native product teams

We help product organizations become AI Native through five complementary capabilities

AI Native Product Transformation

Transform how the product organization works.

Behavior change
Team capability
Workflow redesign

Workflow Redesign

Redesign product work around AI.

AI first design
Implementation
Metrics

Product Ops Transformation

Turn Product Ops into an engine for change.

Set standards
Drive enablement
Governance

Capability Building

Turn AI skills into everyday behavior.

Hands-on training
Coaching
Applied practice

Strategy & Benchmarking

Know where you stand, define where to go.

Benchmarking
Strategy
Transformation roadmap
Get In Touch

Every product organization's path to becoming AI native is different.

If you're exploring what that could look like for your product organization